MCCHARLES COSMETICS

McCharles Cosmetics is a luxury-positioned makeup brand whose tagline is “Where Beauty Meet Elegance”. • They offer a curated selection of products lip liners, matte lipsticks, lip oil therapies with refined finishes and premium feel. Their brand promise centres on elegance, sophistication, and polished style: packaging and shade names (e.g., “Hazelnut Nude Matte Lipstick”) reinforce this. The “luxury” aspect is communicated through the brand’s styling, selective product range, and focus on elevated finishes. For instance, the Hazelnut Nude Matte Lipstick features hyaluronic acid for hydration and a smooth matte finish. The service experience is direct-to-consumer via an online shop: visitors can browse featured collections and purchase from their site

24 hrs (Online)

Dublin, Ireland

gaelc@mccharlescosmetics.com